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PLEIN AIR SAC
2021
RECAP
OVER 100 CHILDREN SERVED
EIGHT PAINTING DAYS
ALMOST 100 REGISTERED ARTISTS
OUR MISSION REACHED AN AUDIENCE OF OVER HALF A MILLION
We launched Plein Air Sac in 2021 with the goal of reaching out to local artists and our community at large. Over sixteen weeks we put on eight painting days, hosted a community reception, and sponsored an end-of-the-year juried art show.
Along the way, we were also able to raise funds to host several youth art education days, sponsor a young artist to the Crocker Art Museum's summer art camp, and donate art supplies to the Food Literacy Center's food education efforts.
We'd like to give a huge shout-out to all our partners and sponsors, the many local artists who participated, and the Sacramento community that embraced our every effort.
Thanks, and we hope you enjoy the photo gallery below.
OUR 2021 MEDIA RESULTS
In 2021, we deployed a multi-faceted communications strategy that leveraged email, social media, traditional media, and targeted social media advertising. We did this with the help of one of our key partners, Blue Bushel Creative & Marketing, Inc. With their help, we were able to reach a large portion of the Sacramento community. In this section, we've broken down the results of our media strategy, in the hopes that it might help sway your decision to become a sponsor of Plein Air Sac.
Here are the results of our efforts.
Email Marketing
Last year, we sent 3,549 emails about our program, painting events, and donation solicitations, of which, 2,824 were opened, resulting in an 80% open rate. We also realized 426 link clicks, for a solid 12% clickthrough rate. We currently have 505 active emails
Social Media – Organic
Across our social media channels, we saw a total of 537,820 Impressions, 8,814 Engagements & 2,463 Post Link Clicks. Specific breakdowns are as follows:
On this platform, we realized 294,551 Impressions & 3,368 Engagements. Our Audience by Age breaks down the following way: 13-17 (0.6%), 18-24 (8.2%), 25-34 (30.9%), 35-44 (27.1%), 45-54 (18%), 55-64 (11.2%), 65+ (3.8%).
Our Audience by Gender is as follows: Men (21%), Women (61%), Nonbinary/ Unspecified (18%).
Our numbers for 2021 on Facebook are 243,269 Impressions, 5,446 Engagements, & 2,463 Post Link Clicks. Our
Audience by Age is 13-17 (0.0%), 18-24 (0.0%), 25-34 (16.1%), 35-44 (27.7%), 45-54 (13.4%), 55-64 (19.6%), 65+ (23.2%).
Our Audience by Gender breaks down as Men (37%), Women (61%), Nonbinary/ Unspecified (2%)
Social Media – Advertising
Between February and July, Plein Air Sac ran several ad campaigns with the objective of brand awareness. The results were: Total Ad Spend $505.70, Total Reach (44,797), Total Impressions (75,163), Unique Link Clicks (994)
at a Cost Per Click (CPC) $0.51.
Given the successes we enjoyed last year, we are planning an even more expansive effort to promote the program goals of Plein Air Sac and the mission of our parent organization, Youth Connections Unlimited.
2021 IN PHOTOS
